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The Bronze and the Beautiful

April 15, 2010

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“Eeeeeks! How can you come to that big party next week with such a horrible tan?”

That was someone’s reaction when she met me  just after my week-long super awesome Rajasthan trip. And then, the tips started pouring out— besan, malai, turmeric and even tomatoes made it to the “Quick Ways to Get Fairer” list.

It turns out we’re a nation still obsessed with fairness.  And it’s not just with the fairness creams for both women and men (think John Abraham and Shahid Kapoor). It’s in the attitude.

Like when I took up swimming as a regular well-balanced exercise, I got replies like, “Woah! What about the awful tan?” and “My mom will kill me if I get any darker.”

Yep, swimming often does darken your skin, and despite the copious amount of sunblock I applied, the tan came. But guess what? I love it and I grab every opportunity to show it off.

So when I saw the April cover of Vogue India, hailing the country’s dusky women, I couldn’t but stop and think—this is just what we need. Some of the photos are gorgeous and they show India’s lovely “dark” skin like never before. It may be just another cover shoot for the magazine, though there’s obviously some thought gone into it.  Could this be the step that can change the perception of Indians and the fashion industry? I certainly hope so.

Meanwhile, check out what Vogue stylist Anaita Shroff Adajania and the models have to say about the idea of a bronzed-beauties shoot:

 

PS—I’m not the only one who’s loving it. Check out Vogue UK’s coverage of the path-breaking(?) cover and the Feminista’s perspective on the cover and the colour issue.

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