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Chic Reviews: Fashion films

July 4, 2010

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If you’ve leafed through a fashion mag lately, you would have spotted a Diesel ad. There’s a picture of a guy hanging upside down from a bus window kissing a girl, and the copy advises you to Be Stupid. Attention-grabbing concept, to say the least. But the campaign has caught the attention of UK’s Advertising Standards Authority, which recently banned the ads saying they were racy and indecent.

While some say the campaign was well… stupid, let’s move away from the Diesel debate and take a look at a recent trend in fashion campaigning—short films. Here are the Speaking Chic mini-reviews:

It started with the Chanel No. 5 ad, a story in the Orient Express, with glimpses of Istanbul and the Bosphorus. Starring Audrey Tautou, I found the ad (and the protagonist) mesmerising and enthralling.

Speaking Chic rating:  4/5

 

And then there’s Christian Louboutin’s Dancer in a Daydream with the designer tap dancing with two long-legged ladies. Great fun to watch, and their trademark red-soled shoes are a striking part of this film.

Speaking Chic rating: 3.5/5

Dior’s Lady Blue Shanghai has a dreamy, surrealist feel. But despite David Lynch’s direction and John Galliano’s creative touches, the film is very close to umm… boring. Marion Cotillard’s Dior outfits, the bag, the decor, are splendid, but not engaging enough.

Speaking Chic rating: 3/5

As for Prada’s First Spring: Love. The. Clothes. But that doesn’t make a film, does it? A motion picture has the power to tell a story,but this film didn’t do that. (If I wanted to see the Prada collection, I’d flip through their latest runway show.)

Speaking Chic rating: 3/5 (only for the clothes)

What do you think about the recent fashion and luxury ads? Are they high on high on fashion, low on substance?

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