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Aishwarya escapes press in Longines TV ad

December 13, 2010

Aishwarya Rai Bachchan is known to be a very private person, and she played this role just right in the recent Longines DolceVita television ad, also starring British actor Kate Winslet and Taiwanese actor Chi Ling Lin.

Shot in Rome, it’s a truly international ad, with brand ambassadors of three very different backgrounds (and markets) brought together to endorse the DolceVita line of Longines watches.

This line of watches is inspired by the Italian life and the Italians’ refined sense of style. (Dolce Vita literally means ‘the sweet life’), which could explain the choice of location for this TV ad.

In the advertisement, Aishwarya Rai Bachchan and Kate Winslet are wearing black dresses in classic silhouettes, while Chi Ling Lin has worn a beige dress. The three women try to escape the paparazzi separately to later meet in the town for a girls’ day out.

Interesting point to note: Aishwarya Rai Bachchan has the most screen time in this 35-second TV spot (or maybe the ad had different scripts for different audiences, though that’s quite unlikely). Which means they’ve got big plans for India. Hmm… (Though Aishwarya Rai Bachchan has been Longines ambassador for a while now, this kind of TV spot, with international stars, is among the first for Aishwarya since she joined Longines.)

Here’s the advertisement. Tell us what you think of Aishwarya Rai Bachchan and the other ladies. Does it do justice to Academy Award winner Kate Winslet’s star status? And does Aishwarya Rai Bachchan embody the Longines woman?

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