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Fashion News: Master of textiles Neeru Kumar to open WIFW

March 6, 2011

Designer Neeru Kumar WIFWVeteran textile designer Neeru Kumar will open Wills Lifestyle India Fashion Week (WIFW) Autumn/Winter 2011 (begins April 6).

If you haven’t heard of Neeru Kumar, you’re not the only one. Even though she has been in the industry for more than three decades, Neeru has made her mark in the world of textiles. She works with traditional Indian crafts such as kantha, khadi and ikat, creating weaves that are suited to contemporary sensibilities and can be made into wearable garments.

Her versatile fabrics are made into saris, Wills Lifestyle India Fashion Weekscarves, shawls and even home furnishing products. Neeru is known for experimenting with weaves, and her products are sold throughout the world under her eponymous label.

No designer profile is complete with some name-dropping, so we might as well tell you that Neeru Kumar’s client list includes Sonia Gandhi, Shabana Azmi and Arundhati Roy.

There aren’t too many fashion designers in India who go beyond mere lip service to India’s crafts and textile traditions. And that’s exactly why we’re looking forward to Neeru Kumar’s show early next month!

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