Skip to content

Chic news: Ford Fiesta inspires fashion, Sonakshi joins D’damas

June 4, 2011

Earlier this week, designer Swapnil Shinde presented a collection in Delhi inspired by a car– the Ford Fiesta. Based on the concept of “Energy in Motion”, the main themes of the fashion collection (and the car, we suppose) were use of strong colour, flowy silhouette with some modern and futuristic elements.

Models with Michael Boneham of Ford India showcasing Fiesta Futuristic Collection designed by Swapnil Shinde

Swapnil explained that through the collection, he translated the car’s bold kinetic design theme into his creations. While that’s an interesting spin, we would also have loved to see a cooler interpretation of the high-tech stuff used in the Fiesta (we hear it’s got voice control!). Like using entwined wires with tech charms as neckpieces or Blackberry-shaped clutches? (Interesting necklaces and odd clutches are hot trends currently.)

BTW, the fashion show was held not in a five-star banquet, but at a mall where the car is on display currently. Here’s a thought: why not let us girls shop at the mall for the collection/ similar clothes and accessories immediately after the show? And that could get us some freebies if we book the Fiesta? Sorry ladies, too much wishful thinking! 😉

Sonakshi Sinha joins D’damas

Speaking Chic is not a Sonakshi Sinha fan— so what, right? It seems plenty others like her, so she’s got yet another big endorsement, soon after the Provogue Spring/Summer 2011 gig. D’damas, a popular jewellery brand, have just signed on Sonakshi as their brand ambassador. The D’damas people believe Sonakshi’s got the qualities that modern Indian women possess (confidence, self-belief, charm and grace). Most importantly, they say—she “exemplifies the true Indian beauty.”

Take a look at the just-released image below and tell us what you think:

Sonakshi Sinha in D'damas campaign

What interests us most is the campaign theme—it’s based on memorable moments in a woman’s life. Like being a bride, celebrating Diwali or just simply enjoying the first rays of sunlight. Frankly, we’re bored of the typical jewellery-celestial-dreamy association, so we’re looking forward to some hatke advertisements from the D’damas people.

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: