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Bollywood beauty ads: Bipasha Basu (Wella Kolestint) and Dia Mirza (The Body Shop)

June 8, 2011

The Bollywood bandwagon is on the endorsement spree yet again (eg: Sonakshi Sinha for D’damas), and the beauty brands are signing them on.

This time Bipasha Basu is promoting Wella Kolestint, a DIY hair colour brand, while Dia Mirza is the face of The Body Shop’s Moisture White range of products. And both actors are looking gorgeous!

Bipasha Basu for Wella Kolestint Dia Mirza in Moisture White ad for The Body Shop

We applaud the choice of ambassadors and visual treatments of both Wella Kolestint and The Body Shop, unlike earlier bloopers (a whitewashed Kajol!). Bipasha Basu has always experimented with her looks, especially her hair (remember she went super short once?), and we’re certain her healthy flowing mane will make women all over the country want to try Wella Kolestint at home. Check out her gorgeous hair at a recent Wella Kolestint event:

Bipasha Basu hair Wella Kolestint event

(Picture from Wella Kolestint Facebook page)

Meanwhile, just-turned producer Dia Mirza has always had clear glowing skin, and folks at The Body Shop India seem to have known that. We love the pristine imagery of the advertisement and Dia’s angelic radiance. I’m sure the photoshop guy didn’t have to “enhance” her complexion too much (thank god for that!).

Our verdict: Finally some sensible brand endorsements on the Bollywood scene! Thank you to both product/ brand managers for giving us a refreshing take on beauty. 🙂

What do you think? Which Bollywood actor makes for the better fit—Bipasha Basu for Wella Kolestint or Dia Mirza for The Body Shop Moisture White range?

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