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New Ads: Flying Machine’s jeans ads are all about kissing an a**

November 14, 2011

Flying Machine ad1

Denim brand Flying Machine’s new campaign hit the papers recently, and it’s a complete tease! Each ad in the Flying Machine campaign makes use of a shapely rear and a catchy line that seems to say one thing but mean something else. 😀

Take the above ad, for instance: You see a great-looking derriere in a flattering pair of jeans with the punchline “Spank them!” Before you can get all excited, read the rest of the ad copy. The girl seems to say: “I’d like to spank those who think I needed a makeover, said I was size L, and those who considered me unsexy.”

And here’s another cheeky one:

Flying Machine ad3

‘Well-known agency Lowe Lintas has created the campaign for Flying Machine and we’re not surprised to hear that the ads are already drawing flak from “women’s rights activists”. We find these tongue-in-cheek ads brilliant and twisted, and we’re sure a lot of young men and women across India are loving them as well.

Ultimately, the campaign is about jeans made of stretch denim that flatter your body and they speak to chic Indian girls who’ve got attitude, don’t have perfect bodies, and don’t care about exes, fake friends and the rest of the world.

Since decades, denim brands have been courting controversy with their advertising, from Brooke Shields’ famous “Nothing comes between me and my Calvins” to Diesel’s “Be Stupid” that was banned in the UK.

Despite the criticism they get, jeans companies want to do it again and again. After all, you can’t always sell a universal wardrobe staple with boring advertisements, can you?

What do you think about Flying Machine’s new “a**tastic” campaign—is it too good or just titillating?

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