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Chic Find: Stylish casuals from Guru (yes, we mean fashion)

December 9, 2011

Jeans and tees are everywhere! Name a brand, and it’s the casuals we all wear. But if you’re looking to be casual without looking like a clone, it’s time to explore another brand.

And here’s a cool casual wear brand I discovered recently: Guru.

Guru t-shirt

So what’s Guru?

Don’t get fooled by the name. Guru is of Italian origin, though it’s now owned by Bombay Rayon. Present across Europe, Guru ventured into India a couple years ago. The Guru store is a wonderful place to step outside your casuals comfort zone. BTW, the Guru logo is a daisy.

Guru store in Mumbai

What Guru stands for

High-quality denims and casuals. Guru is for the fashion lover who values quality in fabric, print and style.

Denims at Guru store

The Guru style

Casual, edgy yet understated. In other words, very European. You won’t find the “typical” tshirts and jeans at Guru.

Menswear casuals at Guru store

Girls casuals at Guru

Must-try clothes at Guru

Denims: The white pair of jeans I tried at the store seemed a tad tight, but they fit me perfectly when I wore them couple days later. Also, the denim is super light, so I don’t feel hot in them despite the Mumbai heat. BTW, I also loved this denim jacket and trousers:Deim trouser and jacket at Guru

T-shirts: For their autumn/winter 2011 collection, Guru has tied up with the Paramount Pictures for movie-inspired t-shirts, from Grease, Footloose and Escape from Alcatraz. They were fun, vintage-looking tees. My favourite one was from Forrest Gump:

Guru Paramount Tshirt

The autumn/winter 2011 collection had waistcoats, jackets, jeans and tshirts. For girls, there were also a few dresses. The colour palette was muted with dull blues, greens, pinks and greys. Of course, black played an important role too.

One great thing about the store is that they have selected the right clothes for Mumbai. For instance, the heavy winter wear was kept to the bare minimum though the manager informed me that some customers did buy their winter clothes.

Don’t miss:

The visual merchandising and the interiors. The creatively-displayed garments and the strong Italian and international theme resonates throughout the store. I saw little bowls of pasta and coffee cups displayed with the garments. Besides, the colour-coordination is wonderful and the styling is just what a collegian would want to do with her clothes.

Visual display at Guru store in Mumbai

What’s missing:

Even though there are plenty of belts at Guru, I’d love to see more accessories like shoes and bags. Being a casual wear brand, it’s unlikely you’ll get a party dress or classic black trousers here.

The price:

Prices at the Guru store are higher than the most popular high street casual wear brands like Levi’s and Pepe Jeans, but lower than Diesel. For instance, a couple pairs of jeans were over Rs 3000. Some things at the store have “surprising” pricing, like a belt for Rs 1495. But the guys at Guru are confident that the Guru fan appreciates the quality that he gets.

Final word:

If your typical style isn’t casual, then Guru may not be the place for you. But Guru’s casual wear will excite those who love denims and t-shirts with attitude.

Guru Mumbai, Ground Floor, Linking Road, Khar (W), Mumbai- 400052. Phone: 022-26465503/04

Speaking Chic was invited to review the Guru store by the brand. As a goodwill gesture, Guru gifted me a pair of jeans.

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One Comment leave one →
  1. December 14, 2011 7:42 pm

    i found you via indiblogger.. there’s an event for fashion bloggers based in mumbai..you can check it out with shruti http://twitter.com/#!/shrutimnair
    i can’t since i am not based in mumbai..so i am just helping her out trying to find bloggers who can participate.

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